The largest integrated dairy farm in the world ...
About Al Saf


Al Safi products have been in Saudi shops since 1981. Today, the brand is available across a far wider region - from Syria and Jordan in the north, to Oman and Yemen in the south. See our regional map for details.
One of the Middle East's leading dairy brands - marketed under the slogan of Health Tastes Great - Al Safi offers a range of healthy, yet great tasting milk, cream, yoghurt, laban and labneh. All Al Safi products are fresh, pure and 100% natural.

Over time, the Al Safi identity has evolved, as demonstrated here by the evolution of the brand logo. Now more than ever, through color and graphic design, the logo reflects the freshness and vitality of the products themselves.i